Yep, just got off the phone. We're now using @notnetflix. The other stuff below still applies.
To my surprise, I received @netflix without much hassle. As a result, and as the developer API is now available for Netflix, an awesome Twitter bot is underway. If you've got ideas for functions that we can provide, let us know. If you need more than 131 characters ("@netflix " takes 9), e-mail us at twitter at this subdomain.
I look forward to providing the netflix user community the ability to walk into Best Buy, Circuit City, Blockbuster, or some other place that sells/rents movies, think "I'd like to rent that movie, I hope I don't forget" or "I'd like to rent that movie, and if I add it to my queue now it'll get shipped today!", and take immediate action.